The course objective is to give to the students a good understanding about the processes of electronic business within the contemporary economic environment.

Students learn the fundamental concepts of a e-business plan and get familiar with the “Digital Entrepreneurship” and “Information Society” (new business models, distributed organizations management, establishment of virtual enterprises etc.).

Upon successful completion of this course, students will be able to demonstrate an understanding on:

• Identifying the principles of electronic entrepreneurship and its applications: Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), e-shops, e-auctions, e-markets

• The strategic planning of e-business and e-marketing.

• The fundamental concepts and functionality of recommendation systems, e-payments, and e-Business marketing/assessment tools.

• Analyzing and designing core issues of information systems interoperability

• Approaching the innovative developments on e-Business and e-Marketing as long as the impact that social networks depict on the field.

Basic concepts of E-business

1. Principles of e-Business.

2. E-Business relationships Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G).

3. Analysis of business models for e-Commerce

4. Strategic development of e-Business and applications design for e-commerce.

5. E-Shops and e-markets principles and analysis.

6. E-Procurement systems.

7. E-Payment methods and security

8. Introduction in e-Government concepts.

9. Recent developments of e-Business

10. Social and ethical issues of e-Business

Digital-marketing

11. Customer life cycle within an e-Business.

12. Algorithms and recommendations systems.

13. Evaluation metrics.